Cookie Policy

1. What Are Cookies?

Cookies are small text files stored on your browser or device when you visit a website. Cookies help websites function, remember preferences, improve performance, understand user behavior, measure marketing, and support security.

Similar technologies may include pixels, tags, scripts, local storage, session storage, device identifiers, tracking URLs, software development kits, analytics events, and advertising identifiers. For simplicity, this Cookie Policy refers to all of these technologies as 'cookies' or 'tracking technologies.'

2. Why We Use Cookies

We may use cookies and tracking technologies to operate our websites and digital services, enable forms, enable booking flows, support tools, provide basic functionality, improve website speed, improve reliability, support security, remember preferences, understand how visitors use our websites, measure page views, track clicks, measure conversions, attribute traffic to campaigns, improve content and user experience, support analytics, run advertising, support retargeting, measure audiences, detect errors, prevent abuse, prevent fraud, and support communication, scheduling, personalization, and service improvement features.

3. Essential Cookies

Essential cookies are necessary for our websites and services to function. They may be used for website navigation, security, fraud prevention, form submission, session management, load balancing, consent management, and basic functionality.

You cannot disable essential cookies through our website because they are required for core functionality. You may block them in your browser, but some parts of the website may not work properly.

4. Analytics Cookies

Analytics cookies help us understand how visitors use our websites, content, tools, and landing pages. They may collect information such as pages visited, time on page, clicks, scroll depth, referring websites, device type, browser type, approximate location, campaign parameters, conversion events, and form interactions. We use this information to improve website performance, content, user experience, and marketing.

5. Performance and Functionality Cookies

Performance and functionality cookies help improve the experience of using our websites and digital services. They may be used to remember preferences, save user settings, improve loading speed, support embedded content, maintain user sessions, improve forms, support interactive tools, and support product features. If these cookies are disabled, some features may not work as intended.

6. Advertising and Retargeting Cookies

Advertising and retargeting cookies may be used to measure ad performance, track conversions, understand campaign effectiveness, build audiences, show relevant ads, retarget visitors who interacted with our websites or content, and attribute leads or signups to specific campaigns.

These cookies may be placed by us or by third-party advertising platforms. Some privacy laws may classify certain advertising or retargeting activities as 'targeted advertising,' 'sharing,' or 'selling' of personal information. We do not sell personal information for direct monetary payment. Where required by law, you may opt out of certain advertising or tracking activities.

7. Communication and CRM Cookies

We may use cookies or similar technologies connected to communication, CRM, forms, booking, or automation tools. These technologies may help us process form submissions, book calls, route inquiries, manage leads, support customer service, track communication history, improve follow-up workflows, and connect website actions with CRM records.

8. Third-Party Cookies

Some cookies and tracking technologies may be provided by third parties, including analytics providers, advertising platforms, CRM platforms, email marketing providers, payment processors, scheduling tools, hosting providers, product analytics tools, social media platforms, embedded content providers, and automation platforms.

Third-party cookies are controlled by the third parties that provide them. Their use is subject to their own terms and privacy policies. We are not responsible for the cookie practices or policies of third-party services.

9. Tools We Currently Use

PostHog (product analytics): measures page views, clicks, scroll depth, and funnel steps so we can improve the site. Where analytics cookies are allowed, PostHog may use cookies or local storage to recognize a returning browser. Where prior consent is required, and whenever you decline analytics cookies, PostHog continues to measure your visit in cookieless mode, without storing anything on your device.

Meta Pixel and Meta Conversions API (advertising): measure ad performance and build audiences for retargeting. In the European Economic Area and the United Kingdom these load only after you accept advertising cookies. Elsewhere they load on your first visit and stop, with their cookies deleted, if you decline through the footer link described in section 12. When you submit the diagnostic form and have accepted advertising cookies, we also send a server-side Lead conversion event to Meta containing a cryptographic hash of your email address (SHA-256), your IP address, and your browser user agent. When you book a call, we may also send a server-side Schedule conversion event to Meta using a cryptographic hash of the email address provided to the scheduling provider. The hash allows Meta to match the conversion to an account without us transmitting your email address itself.

Supabase (database and authentication), Cal.com (scheduling), and Vercel (hosting): support core functionality, forms, bookings, sessions, and security.

The specific tools we use may change over time. When they do, we update this policy and ask for your consent again where the change affects a category you have already decided on.

10. Cookies and AI-Powered Features

Some of our websites, forms, tools, or services may connect to AI-powered systems or automation workflows. Cookies and tracking technologies may help support these features by maintaining sessions, capturing form or workflow events, measuring user interactions, routing inquiries, improving service quality, debugging technical issues, supporting personalization, and supporting automation.

AI-powered systems may also process information you voluntarily submit through forms, messages, uploads, or service interactions, as described in our Privacy Policy.

11. How Long Cookies Stay on Your Device

Cookies may be session cookies or persistent cookies. Session cookies are deleted when you close your browser. Persistent cookies remain on your device for a set period or until deleted. The duration of each cookie depends on its purpose, provider, settings, and applicable legal requirements.

12. How to Manage Cookies

How we ask depends on where you are.

If you are in the European Economic Area or the United Kingdom, a consent banner appears on your first visit. Before you accept, PostHog runs in cookieless mode and no advertising cookie is set. If you accept analytics cookies, PostHog may use cookies or local storage from that point forward. If you accept advertising cookies, Meta advertising tools may load.

Everywhere else, analytics and advertising cookies are set from your first visit and no banner interrupts you. You control them at any time through the 'Cambiar lo que elegí' button at the top of this Cookie Policy, which the 'Cookies' link in the footer of every page opens, alongside our Privacy and Terms links. Declining there switches advertising tools off, deletes advertising cookies already placed, and keeps PostHog in cookieless mode if analytics cookies are declined. That button is our opt-out mechanism, including for the right to opt out of the 'sale' or 'sharing' of personal information under United States state privacy laws.

You can also manage cookies through your browser settings. Most browsers allow you to block cookies, delete cookies, clear browsing data, disable third-party cookies, or receive warnings before cookies are stored. Some advertising platforms provide their own opt-out or preference controls, and you may be able to limit ad tracking through your device, browser, or privacy settings.

Depending on your location, you may have the right to opt out of certain targeted advertising, sale, or sharing activities. To submit a privacy request, contact legal@axenlabs.ai.

13. Global Privacy Control and Opt-Out Signals

We detect the Global Privacy Control (GPC) signal. If your browser sends it, we treat that as a rejection of advertising cookies: no advertising pixel is loaded, and we do not show you the consent banner, because you have already expressed your preference. This applies regardless of your location and takes precedence over a previously saved choice.

14. Do Not Track

Some browsers provide a 'Do Not Track' signal. Because there is no consistent industry standard for responding to Do Not Track signals, our websites may not respond to them. Where legally required, we will honor applicable opt-out preference signals.

15. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in technology, tools, laws, services, or business operations. When we update this Cookie Policy, we will revise the 'Last Updated' date above. Your continued use of our websites, tools, products, or services after an updated Cookie Policy is posted means you acknowledge the updated policy.

16. Cookies and Public App Accounts

Public apps such as MARC Life may use cookies, local storage, session storage, and similar technologies to keep you signed in, maintain authentication sessions, remember workspace or theme preferences, protect against fraud, prevent duplicate requests, store temporary UI state, support onboarding, detect errors, maintain rate limits, and improve reliability.

If you block essential storage technologies, the app may not load correctly, you may be signed out, preferences may not persist, forms may fail, or security features may not work as expected.

17. Product Analytics in Apps

When you use a public app, we may use product analytics cookies or event tracking to understand activation, retention, feature usage, navigation, performance, errors, subscription flows, account creation, and conversion events. Product analytics helps us improve features, fix bugs, identify confusing flows, prevent abuse, and decide what to build next.

18. Preference and Local Storage

Some product settings may be stored locally on your device, such as theme preferences, sidebar state, dismissed messages, selected filters, temporary drafts, onboarding progress, or other interface preferences. Clearing browser storage may reset these preferences. Local storage is controlled by your browser and device.

19. Language

This Cookie Policy is provided in English. If we provide a Spanish translation or a translation in any other language, it is provided for convenience only. In case of conflict between the English version and any translation, the English version will control, unless applicable law requires otherwise.

20. Contact

If you have questions about this Cookie Policy or our use of cookies, contact us at legal@axenlabs.ai.